1. Functional 

In other words, this is the value of your solution according to the benefits it provides for your customers. Marketing strategies based on functional value can be constructed based on physical performance as well as utilitarian value. 

2. Economic 

Choosing products and services that are both valuable and cost-effective is called a trade-off. It is at the intersection of function and price that monetary value is created. 

3. Social 

It is a measure of how satisfying and empowering it is for customers to be able to communicate and network with others when they own or pay for a specific product.

4. Psychological 

By allowing your customers to express themselves, you can provide them with the feel-good factor they deserve. You can use subtle but effective messages that ease decision-making by appealing to your audience’s wants and needs with this type of value.